Our Story
Our Story
Areia Creative is a latin women-owned marketing and creative agency built on the belief that great marketing should be strategic, collaborative, and tailored to each business.
We specialize in branding, website development, social media management, digital marketing, graphic design, advertising, and AI-powered solutions. Our goal is to make professional marketing accessible, effective, and adaptable, helping businesses build strong identities, connect with their audiences, and grow with confidence.
What makes Areia different is our approach to partnership. We believe businesses should have full ownership of their brands, marketing assets, and digital platforms. That's why we don't just create marketing solutions; we empower our clients with the tools, knowledge, and flexibility to manage their marketing independently or continue growing with us by their side.
Whether you're building a brand from the ground up or taking an established business to the next level, Areia Creative is your marketing team, on your own terms.
Franchesca Malanga Zaatini
CO-Owner
Franchesca, fluent in English and Spanish, brings a strong combination of academic expertise, creative vision, and hands-on marketing experience to Areia Creative. She holds a Master of Business Administration (MBA) with a concentration in Digital Marketing Strategy, along with two bachelor's degrees in Marketing and Management and a minor in Advertising, all from Florida Gulf Coast University. She also holds a certification in Residential Interior Design, bringing an additional creative perspective to her work.
With over five years of experience in marketing, she has worked across industries including construction, professional services, healthcare, and education, developing brand identities, managing digital marketing strategies, creating websites, leading social media campaigns, and producing creative content.
In addition to her industry experience, Franchesca serves as an Adjunct Marketing Instructor at Florida Gulf Coast University, teaching undergraduate marketing courses. Her approach combines strategic thinking, creativity, and a passion for helping businesses transform their ideas into meaningful brands.
Bianca Arello Resin
Co-Owner
Bianca brings a background in public relations, theatre, and hands-on marketing to Areia Creative. A graduate of Florida Gulf Coast University with degrees in Theatre and Public Relations, she is now pursuing a master’s degree in Data Analytics and Artificial Intelligence. She combines a storyteller’s perspective with the organization and attention to detail developed through stage management, while exploring how data and technology can strengthen creative marketing.
Her experience spans stage management and production administration, including work with Cirque du Soleil and opera productions. Working in these collaborative environments strengthened her ability to coordinate complex projects, manage details, and bring a creative vision to life.
As a Marketing Director for a construction company based in Southwest Florida, Bianca has gained hands-on experience translating a company’s craftsmanship and expertise into a recognizable brand presence. At Areia, she focuses on understanding the people behind each business, finding what makes their brand distinctive, and turning ideas into practical marketing solutions.
Originally from Brazil and fluent in Portuguese, English, and Spanish, Bianca brings a multicultural perspective and a collaborative approach. She helps businesses build a presence they feel proud of,and understand how to manage confidently.
